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Film/Tape World SAN FRANCISCO, CA - A year and a half ago, San Francisco-based Smash TV president Zane Vella hooked up with Jeff Braun, co-founder of Maxis (makers of the hit computer game Sim City) to form MX Entertainment, a DVD music label for artists and their management. All of MX Entertainment's DVDs feature a choice between Dolby stereo and 5.1 surround sound play back. MX Entertainment uses DVD's multicamera angle feature, along with additional, proprietary DVD ROM functionality, to allow viewers to edit and save their own version of music videos. A recent project for Sting contained enough extra footage for three
different cuts to be included on the DVD; the director's cut, the
musicians' cut and the ladies' cut (which featured the dancers). Within
each of these cuts, a split screen shows four to nine simultaneous,
pre-synced camera angles. The user switches between cameras during the
song to create their particular cut, which they can then save to their
local computer hard disc. While many DVDs take advantage of the split
screen feature, MX Entertainment is the only company making DVDs that
allow the user to actually edit between various camera angles.
Another innovative use of DVD-ROM technology (DVD played off of a computer) is the use of a kind of "push" technology that sends concert updates, contest offers and access to fan clubs from the musical artist's management straight to the DVD-ROM user's computer through their internet connection. Like a high-res "instant message," the DVD user receives these messages from their favorite bands without having to go to a Web Site. |
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